Search Engine ReadinessIndustry Report

This report focuses on the top four banks in Australia and evaluates their position online, with particular focus on whether they are able to capture the substantial search demand for their products and services.

The four major banks in Australia (National Australia Bank, Commonwealth Bank, ANZ and Westpac in order of size) have all invested hugely in their websites and online facilities. After all, with 42% of Australians preferring online banking to any other method it’s a service that is now critical to ensuring their customers are satisfied with their overall banking experience.

Interestingly though, the online market share of the major banks in Australia does not reflect their actual market share. This report details who is the leader, and why.

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ING Australia is one of Australia’s leading fund managers, life insurers and superannuation providers.

First Rate provided an in-depth internet marketing service which included both Search Engine Advertising and Search Engine Optimisation. The results were clear with average cost per acquisition being reduced to 35% of its original level.

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Almost 2 million people have climbed to the summit of the Sydney Harbour Bridge making BridgeClimb the leading experience of Sydney and the premier Sydney tourist attraction.

Find out how First Rate doubled the traffic to the website in just 1 month and increased Gift Certificate sales by more than 600%

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Appliances Online are Australia’s leading online kitchen and laundry appliance specialists. This case study looks at First Rate’s instrumental involvement in building the ecommerce store and driving targeted traffic to the website.

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Presentation: Marketing database driven sites online

Discover how effectively marketing a data driven site online, can drive traffic and conversion rates.

This presentation includes insights on:

• The long tail of keywords
• Site maps and indexing issues
• Internal linking strategy
• External links to deep content pages
• Site SEO

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Link Building

Presentation: Top tips for building website links

Discover how to build links to a website.

This presentation includes insights on:

• Top tips for link building
• Link baiting
• Buying links
• RSS and Linking Strategies

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Presentation: How to Plan & Implement a Paid Search Campaign

This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.

Find out how to:

• Define your campaign objectives
• Measure success
• Define your keyword and ad groups
• Generate keyword lists
• Generate creative that works
• Produce landing pages and conversion
• Optimise your campaign

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Presentation: Website Marketing & Sales

This presentation is filled with essential statistics, charts and advice about marketing websites online.

Find out about:

• Search Engine Marketing
• Conversion
• Reporting
• DIY Resources

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Presentation: Website Marketing & Sales

This presentation is filled with essential statistics, charts and advice about marketing websites online.

Find out about:

• Search Engine Marketing
• Conversion
• Reporting
• DIY Resources

Just fill out the form below and we’ll email the presentation (1MB in PDF format) straight to you:

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Presentation: Customer Life Cycle Analysis - “Learning From The Masters”

Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.

This presentation includes insights on:

• Acquiring new visitors
• Persuading visitors to interact with site
• Persuading visitors to take desired action
• Fulfilling orders
• Motivating visitors to recommend the site to others
• Enticing visitors to return to the site

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